Brand
littledots is a small room online for people who treat travel as the point of life, not a break from it. Regular travelers who get excited about a window seat, who plan the next trip the moment they are back from one, who share where they have been with people who actually want to hear about it. The brand should feel like the people in it. Warm, a little playful, never loud, never glossy. The logo is the view from a window seat, with the dots of the places you have been down on the ground.
Logos, colors, type and the assets to download.
The mark
The mark is the view from a window seat. Use the evening scene on light backgrounds and the night scene on dark ones.
Evening
For light backgrounds. This is the window people see first on the website and in the app.
Night
For dark backgrounds, and on the app icon.
With the name
The window and the wordmark share a baseline. This is the logo at the top of every page here and in the app.
One color
For icon sets and small sizes, where the scene stops reading. It takes whatever color the text around it has.
App icon
The night window on its violet tile, the way it sits on a phone.
Color
Violet is the color of littledots, and we keep it for the things you can press. Everything else is a quiet ground with white cards on it, in a light and a dark version.
Brand violet
Buttons, links and anything that wants to be pressed.
Light #6D28D9
Dark #C4B5FD
Ink
Text and headings, never pure black.
Light #1E1033
Dark #F3EEFF
Ground
What every screen stands on.
Light #F6F4FB
Dark #140B2E
Surface
Cards and panels, on the ground.
Light #FFFFFF
Dark #1E1240
#2F8F8A
#EC6A8C
#85509A
#9C8FCB
#374A86
#F6C344
The six dots from the logo stay dots: we use them for markers and small fills and never as a background. The website and the app read all of these from the same file, so what is written here is what is on the screen.
Type
Headings are set in Bricolage Grotesque and everything else in Manrope. Both are free under the Open Font License, so you can use them when you write about littledots.
Most at home out there
Bricolage Grotesque
Headings, at 700 and 800.
Plan trips with your friends and relive them.
Manrope
Everything else, from 400 to 800.
Downloads
Everything on this page is hosted at littledots.com/get/brand/. Take what you need.
